TYSONS, Va.–PenFed Credit Union has kicked off a new integrated marketing campaign, including an ad that aired in the Washington region during the Super Bowl.
The marketing campaign continues to focus on highlighting how members of the military and civilians both save money through great rates and features digital and high-reach television media.
“For 87 years we have been serving the military with some of the nation’s best rates, and now everyone has the opportunity to save money with PenFed,” said PenFed Chief Marketing Officer Gaurav Bhatia.. “Through this campaign we continue to make that takeaway perfectly clear – our rates are for everyone – military and non-military.”
PenFed noted in announcing the campaign that its membership is open to everyone, as it’s one of only three federal credit unions with an open national membership charter.
PenFed said the campaign promotes its leading rates for checking and premium online savings, credit cards, mortgages, auto loans and personal loans. The ads will also be airing in the Washington, D.C., market during primetime sports coverage including professional basketball, hockey, baseball, college basketball and local news.
Additional Digital Media
Additional media will also air nationally through digital video and streaming channels.
The campaign is a continuation of credit union’s “PenFed Saves You Money” campaign launched in 2020, which it said has helped to welcome over 500,000 additional members over two volume record setting years for PenFed.
The $32.5-billion PenFed has more than 2.6 million members.
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