TYSONS, Va.– PenFed Credit Union has introduced a new marketing campaign themed "Better Together," which emphasizes what PenFed says is its unique blend of credit union perks with large financial institution benefits.
Multimedia messages will run in markets across the U.S. and in Puerto Rico throughout 2020.
The marketing campaign promotes PenFed's checking and premium online savings, credit cards, mortgages, auto loans and personal loans and promotes what the credit union says are the benefits of combining market-leading rates together with national reach and convenience.
The campaign will air widely in the D.C. area across TV, radio, and print, as well as in Metro stations and buses. Additionally, the campaign will have a strong presence in Puerto Rico, San Antonio and other select markets nationally through posters, banners and promotional materials in PenFed Credit Union financial centers.
The ads can be viewed here.
1+1 = 3
"Sometimes 1+1=3. 'Better Together' is about two things together that are better than the sum of their parts," said PenFed Senior Vice President and Chief Marketing Officer Gaurav Bhatia om a statement. "PenFed combines the competitive rates and community focus of a credit union with the innovative technology, products and accessibility of a larger financial institution."
While "Better Together" is the theme for 2020, PenFed said it will retain the "Great Rates for Everyone" tagline and use of its familiar jingle from previous campaigns.
The $25-billion PenFed has more than 1.7-million members.