PENSACOLA, Fla.–PenAir Credit Union has introduced what it is calling a “vibrant, new identity.”
The new brand “showcases a bold color palette and a charismatic brand voice embodying the credit union’s passion and purpose for enhancing lives,” the credit union said.
As part of its strategic growth plan, the $2.8-billion PenAir said it recognizes the importance of adapting to meet the changing needs of its members by fostering a strong and distinctive brand.
“Pen Air’s new look pays tribute to its long-standing community legacy, reflecting its commitment to providing exceptional service and offering a wide range of financial solutions while the updated tone paints a dynamic image that appeals to current and prospective members,” PenAir CU.
The credit union noted the rebranding efforts come on the heels of completing the conversion to become a state-chartered credit union, expanding its service area from Mobile, Ala. to Tallahassee, Fla.
‘Significant Milestone’
“This rebranding effort represents a significant milestone for PenAir, allowing us to communicate our values better and connect with our communities,” said President and CEO Delbert Lee Morgan. “While this is an exciting phase of growth, we remain committed to the values that have guided us over the past 87 years – ‘Service, Respect, and Communerosity.’ We are confident that the new look and feel will further solidify our position as a trusted financial partner along the Gulf Coast.”
In addition to the new visual identity, PenAir said it has also enhanced its suite of products and services.
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