BATON ROUGE, La.–Pelican State Credit Union has created a video in which members share stories, often emotional, about what the credit union has meant to them. The credit union said it interviewed “hundreds” of members for stories it called “inspirational.” The interviews have been sewn together in a video called “What’s Your Story?”
“During the recession that hit in December 2007 and shortly following, it seemed like the favorite word at most financial institutions was ‘no’,” Pelican State said in a released statement. “No to a line of credit, no to a refinance and even no to college loans—unless your financial institution happened to be a credit union like Pelican State Credit Union…The credit union strived to help its members during the recession and continues to work to break down the barriers of traditional banking and aims to help every individual member as much as possible.”
Rather than letting the past define members’ financial futures, Pelican State Credit Union said its employees “go the extra mile to do whatever he or she can to help. When was the last time you heard someone say “my financial institution saved my life” or “my financial institution means everything to me”? In this video, you will hear just that and so much more.”
The video already has more than 16,000 combined views on YouTube and Facebook.
“Every member has a personal and unique story; we want to hear that story so we can do everything in our power to help our members,” explained Pelican State Credit Union CEO Jeffrey K. Conrad.