HONOLULU–Pearl Harbor FCU is changing its name to Pearl Hawaii FCU, which will allow it to keep its acronym, PHFCU.
The $337-million credit union said it is making the change after research found that potential members had the misconception that only people in the military or individuals who worked at Joint Base Pearl Harbor-Hickam were eligible to join.
“We chose the name Pearl Hawaii because we wanted to keep the acronym PHFCU,” said CEO Neal S. Takase. “Also, we wanted to let the community at large know that they can join. Our new name will also feature the tagline ‘your best interest’ to reflect our credit union’s culture of better rates, minimal fees, upbeat service, and easy access to state-of-the-art technology.”
The credit union has approximately 25,000 members.