MERRILL, Wis.–The $155-million Park City Credit Union has unveiled a new brand identity, including a new logo. The 77-year-old CU said the new brand signifies its growth and an evolution that will continue into the future. The new brand focuses on "Celebrating Life. Celebrating You."
“Our new logo has a happier, brighter look that communicates our strong sense of community,” said the credit union on its website.
"We want to let our members all over Northwoods know how much we enjoy living here and having the opportunity to help them with their ever changing financial needs," said Val Mindak, president/CEO, in a statement on its website. "We have always strived to be an important part of our members' lives in Merrill, Minocqua, Rhinelander, and Tomahawk, and our new brand will remind us to take the time to celebrate the many good things that can happen here."
The six-branch CU plans to open two more branches this year.