ST. PETERSBURG, Fla.–PSCU will host a free webinar on Tuesday, Jan. 17 for credit union marketers on the process of design targeting, which can help credit unions promote the benefits of local membership and increase their relevance in the community.
The seminar will be led by Russ Klein, CEO of the American Marketing Association. Klein, has led marketing and advertising teams in the C-Suite for 30 years after becoming a Fortune 500 CMO at age 29, PSCU noted.
“Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing posts at Dr Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken, and Arby’s Restaurant Group,” the company said. “Russ has been named to ‘top marketer’ lists spanning three decades, including his Burger King body of work that was recognized by ADWEEK as ‘The Advertiser of the Decade’ for the 2000’s…Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torchbearer for all marketers.”
The webinar is scheduled for 2 p.m. ET. For info: https://engage.pscu.com/marketing-perspectives-webinar.html