HARRISBURG, Penn.—The Pennsylvania CU Association’s successful “iBelong” CU image campaign will be back for another year.
Earlier this month, a task force of CEOs and marketing professionals recommended that iBelong continue in 2015, based on the campaign’s past results. Next year’s effort will emphasize education and increasing awareness.
Michael Kaczenski, CEO of the Aston, Penn.-based Sun East FCU, heads the task force, which will work towards developing new messaging and creative during 2015. Television will remain the primary media, along with a greater use of digital media channels. The Association will invoice credit unions for a voluntary contribution in mid-December using the same rate as 2014.