WASHINGTON–CUNA’s “Open Your Eyes” Awareness campaign is expanding into Alabama.
According to CU Awareness, LLC, which oversees the campaign, the program aims to increase consumer consideration and connect more consumers directly to credit unions. According to CU Awareness, the initiative on which up to $100 million is to be spent has exceeded consumer consideration goals by eight points from the 2019 baseline.
“Since launching the program in early 2019, consumer consideration has risen from 13% to 21% in 2021. I’m excited to see this momentum continue to grow nationwide with the help of Alabama credit unions,” said Chris Lorence, executive director of CU Awareness LLC. “Thank you to our newest participants in Alabama, and the League of Southeastern Credit Unions, for leading this groundbreaking program in their state.”
Supporters of the campaign in Alabama include:
- Alabama Credit Union
- Alabama Teachers Credit Union
- AlaTrust Credit Union
- America’s First Federal Credit Union
- Gulf Coast Federal Credit Union
- Heritage South Credit Union
- Jefferson Credit Union
- North Alabama Educators Credit Union
- Valley Credit Union
‘Unwavering Commitment’
“Alabama credit unions have demonstrated an unwavering commitment to reaching consumers in every corner of the state to offer services and resources, often with better deposit and loan rates and lower fees than competing financial institutions,” stated Patrick La Pine, CEO of the League of Southeastern Credit Unions & Affiliates. “The growth and evolution of the Credit Union Awareness program is driving real results for credit unions across the country. We are thrilled Alabama is joining the growing list of states participating in the program and look forward to the continued success of this initiative in connecting consumers to credit unions in our state.”
Expanded Program
According to Credit Union Awareness, it launched an expanded program strategy in 2022 that directly connects more consumers to credit unions. To date, the campaign has resulted in 4.3 billion impressions and over 11.9 million visits to YourMoneyFurther.com – a consumer-facing website that encourages visitors to learn more about the benefits of credit unions, and ultimately the pathways to membership, CUNA said.