CHICAGO—Nineteen percent of consumers have made a purchase using a voice-controlled device in the past 12 months, according to a new study that also suggests these new devices are making mobile and desktop devices less important for online commerce.
The Future of Retail report from Walker Sands reveals that thirty-three percent plan to make a purchase using a voice-controlled device in the next year.
Nearly one-fourth of consumers own a voice-controlled device, such as Amazon or Google Home, 16% and 6%, respectively. Another 20% plan to purchase one this year. Millennials are more inclined to purchase through voice-connected systems, stated Media Post in its analysis.
“In fact, 37% of Millennials, ages 26 through 35, say they either always or often shop online via voice-controlled devices. There are concerns about purchasing through voice devices. The top, security at 38%; privacy, 33%; lack of visuals, 31%; uncertain about price and payment process, 29%; difficulty of voice interactions, 24%; and even an inability to search across products, 22%,” Media Post said.
The Future of Retail report is based on a U.S. consumer survey of more than 1,600 adults.