One Item Consumers Wont’ Be Shopping for This Holiday Season? Store-Brand Cards

NEW YORK—Consumer interest in store credit cards is on the wane this holiday season, a new report reveals.

“Only 29% of consumers said they are likely to apply for a store credit card this holiday season compared to 44% in 2020, according to a report from LendingTree.

However, consumers are still slightly more likely to use store cards to shop during the holidays versus using a buy now, pay later option, Chain Store Age said.

In other findings, 42% of consumers have closed a store credit card and an additional 13% have had a store card closed by the issuer. The main reasons for voluntary closures were no longer shopping at the store (46%) and high interest rates (35%). 

 

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