One CU’s Newest Addition: A 12-Year, $20M Deal for Naming Rights to Arena

ORLANDO, Fla.–The University of Central Florida and Additional Financial Credit Union have entered into a 12-year, $20-million deal that extends its naming right agreement for the school’s 10,000-seat arena.

The facility is home to UCF’s men’s and women’s basketball teams, in addition to other programs and events.

As CUToday.info reported earlier, the credit union originally obtained naming rights when it was known as CFE Credit Union for what was then CFE Arena. When it changed its name, the name on the arena was also changed.

The new deal, expected to be approved next week by the UCF Athletics Association, will take effect on Jan. 1, 2023, according to the organizations.

“Knight Nation has truly inspired us along their journey to the Big 12, and we look forward to embarking on that journey alongside them as we extend our partnership,” said Kevin Miller, president and CEO of Addition Financial.

‘Great New Venture’

Added Terry Mohajir, UCF VP and athletics director, "This is a great new venture with outstanding community partners. Resources will be paramount as we transition into the Big 12 Conference a year from now, and Addition Financial will play a key role for us as we invest more resources to enhance our education and athletics missions."

As CUToday.info has also reported, Addition Financial has been active in other partnerships with the UCF athletics department, and has also signed several UCF athletes to name, image, likeness (NIL) deals.

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