GOLDEN, Colo.–On Tap Credit Union has launched a new brand awareness campaign themed “Your Banking Needs are On Tap.”
According to the credit union, the “comprehensive initiative” aims to highlight the credit union's “longstanding commitment to its members while showcasing its modern and innovative approach to crafting financial solutions.”
“On Tap Credit Union has provided exceptional financial services to the local community, fostering financial well-being, and building long-lasting relationships with members and the community,” it added.
Reinforcing ‘Legacy’
The $374-million credit union said it is also seeking to reinforce its legacy of trust and personalization, while also capturing the attention of a wider audience and attracting new members.
The campaign includes new branding and new tagline, and a “compelling narrative that conveys the credit union's mission of empowering individuals and businesses to achieve their financial goals.”
On Tap Credit Union, which was founded to serve employees of the brewer Coors, said it has also partnered with local businesses and community members to tell their stories of banking with the credit union.
Multimedia Advertising
As part of the campaign, On Tap Credit Union has launched a series of multimedia advertisements across various channels, including streaming television and radio as well as other digital platforms.
"We are thrilled to unveil our new brand awareness campaign. At On Tap Credit Union, we recognize that every member’s financial journey is unique,” said CEO and President Tracie Wilcox. “This campaign emphasizes our commitment to understanding individual requirements and providing personalized crafted financial solutions that align with our member's goals.”
Employees, Local Business Featured
Added VP-Marketing and Business Development Janelle Herrera, "The most rewarding part of this campaign is that we feature our employees, local business owners, and members. These genuine stories show how On Tap Credit Union listens to the needs of our members and finds solutions to make banking more enjoyable.”
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