WASHINGTON—Outgoing America’s Credit Unions President/CEO Jim Nussle offered a final message of gratitude and optimism to credit union leaders Friday as he formally stepped down after more than a decade in the movement, reflecting on the historic merger that created the unified trade group, touting key advocacy wins, and stressing that the industry’s continued strength will depend on staying united in a rapidly shifting political and regulatory landscape.
Scott Simpson succeeds Nussle and steps into the role on Nov. 1.
What follows is Nussle message to ACU members Friday in the Nussle Report:
Later today, I’ll officially hang my hat after more than a decade in the credit union movement. And what a journey it’s been.
When I first encountered credit unions, early on as a new Member of Congress, I didn’t fully appreciate the full scope of what this movement stood for. But, it didn’t take long for me to experience the credit union difference; credit unions are bold, relentless advocates for people. You are living proof that financial services can be built on trust, integrity, and community. “People helping people” wasn’t a tag line or slogan; it is our mission, our motivation and our purpose.
Over the past two years, we’ve witnessed one of the most significant milestones in our history: the uniting of CUNA and NAFCU to form America’s Credit Unions. This merger wasn’t just about combining two organizations; it was about strengthening one movement. It created a more powerful, unified voice for advocacy, a stronger foundation for collaboration, and a shared commitment to putting people first in everything we do.
And that focus is paying off. Together, with our league partners and your efforts, we’ve:
- Secured major policy wins that protect credit unions’ tax status and expand your ability to serve members.
- Amplified our voice in Washington like never before, speaking as one movement, with one purpose.
- Modernized our message and presence, showing policymakers, media, and communities that credit unions are not just relevant, we’re essential.
But what truly sets this movement apart isn’t found in legislation or headlines… it’s found in people. It’s you and your staff providing life-changing financial services to your neighbors. It’s the trusting, mutually beneficial relationships you build that simply don’t exist elsewhere in financial services. When the member wins, your credit union wins.
That’s why your advocacy works. We’ve seen credit unions achieve meaningful victories no matter which party controls Congress or the White House, not just because of relentless advocacy, but because it’s backed by your real, human impact in communities nationwide.
As Washington continues to change—new leaders, new rules, new challenges—unity will remain our greatest strength. Continued unity in the face of this constant change is how credit unions will continue to stand out, not just in the marketplace, but in the advocacy arena. And you can count on America’s Credit Unions to amplify your efforts with a unified voice that’s now an irreplaceable part of the process.
As I step away, I’m filled with gratitude and excitement. Scott Simpson and the incredibly talented team at America’s Credit Unions are ready to lead this movement into its next chapter. I’ve had the privilege to work closely with Scott, and I can confidently tell you he’s ready to dive in. Scott’s vision, energy, and passion will ensure that future generations have what they need to bank, and belong, with credit unions.
It’s been the honor of a lifetime to serve alongside you. Thank you for your trust, your belief, and your relentless commitment to putting people first. I’ll always be proud to have been part of this story and I can’t wait to watch where you take it next.
Jim Nussle