Nusenda, Hotel Chain In Cross-Promotional Campaign

ALBUQUERQUE, N.M.–Nusenda Credit Union here has entered into a promotional partnership with locally based Heritage Hotels & Resorts, the largest independently owned hotel chain in the state.

The goal is to drive New Mexicans toward more local banking, traveling and lodging, according to Albuquerque Business First.

The goal is to “engage New Mexicans in banking and travel opportunities throughout the Land of Enchantment,” said a joint statement released by the two companies.

Under the agreement, anyone who opens a checking account or closes a home equity loan or mortgage with Nusenda Credit Union is eligible for a free night’s stay at a Heritage property. Participating properties include four resorts in Santa Fe and two in Albuquerque.

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