DULLES, Va.–PenFed Credit Union said it has activated a cutting-edge, first-of-its-kind brand takeover of the Concourse C Connector at Washington Dulles International Airport as part of a multi-year, multi-million partnership.
PenFed’s said its “Out-of-Home (OOH)” marketing campaign includes a bespoke digital media tunnel comprised of LEDs as well as directional audio via sound cones bookending the tunnel and measures nearly 4,000 square feet. Dubbed “The PenFed Tunnel,” the $36.6-billion credit union said it also includes two lit tension fabric displays, and six tension fabric displays “providing PenFed with Terminal C brand takeover at Dulles International Airport. The marketing campaign provides PenFed with 100% share of voice in the terminal, a marketing first at the airport, helping the brand to reach millions of air passengers every day as travel hits pre-pandemic levels.”
PenFed partnered with Clear Channel Airports on the media buy.
‘Ramping Up Our Presence’
“PenFed is thrilled to continue ramping up our presence here in our hometown Washington region while also reaching travelers from across the nation,” said PenFed Credit Union President/CEO and PenFed Foundation CEO James Schenck. “PenFed membership is open to everyone, and we are proud of the bold messaging and awareness The PenFed Tunnel brings to our market-leading products and service. This partnership will allow us to help even more Americans achieve their financial well-being.”
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