NEW YORK—A new class-action lawsuit asserts that American Express has been sharing credit card applicants’ data with Facebook without the applicants’ knowledge or consent.
According to Top Class Actions, Plaintiff Philip Camacho stated he applied for an American Express credit card from the AmEx website during 2023 and provided multiple pieces of sensitive information, such as his Social Security number, total annual income and income source.
Camacho is alleging American Express later used a Facebook tracking pixel to send his sensitive data to Meta—the parent company of Facebook--without his knowledge, consent or authorization, Top Class Actions reported.
The tracking pixel is a piece of code that advertisers can install on websites and it transmits records of website users’ activities to Facebook.
The Facebook tracking pixel is allegedly installed on the American Express credit card application webpages, and it tracks all of the information applicants submit and transmits the data to Facebook without their knowledge or consent, Camacho stated in the lawsuit.
“By failing to receive the requisite consent, defendant breached its duties of confidentiality and unlawfully disclosed plaintiff’s personally identifiable information and protected financial information,” the American Express class action lawsuit alleges.
Additional Allegations
By sharing his sensitive data with Facebook without his consent, American Express violated California’s Invasion of Privacy Act, Camacho is further alleging.
Camacho filed the AmEx class action lawsuit on behalf of himself and other individuals in California with a Facebook account who applied for an American Express credit card and had their application rejected. He says the rejected AmEx credit card applicants are not bound by an arbitration agreement and are eligible to join the class action lawsuit.
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