SEATAC, Wash./TIGARD, Ore.–The Northwest Credit Union Association has rolled out a new name and branding for its annual meeting.
Since 2013, the Association’s Annual Convention was known as Amplify. Starting in 2016, the Convention will be called MAXX.
“MAXX represents a natural evolution for our annual convention,” said Denise Gabel, chief operating officer of the NWCUA. “Amplify was about using our collective voice to communicate the credit union difference. MAXX is about action, progress, moving the credit union movement forward, and maximizing the impact of credit unions on the communities we serve. The NWCUA annual convention and trade show has long been one of the largest and must-attend events with credit union leaders and business partners. By elevating it to the MAXX, we send a message that Northwest credit unions never rest, that we constantly strive to maximize the real, tangible value that credit unions deliver every day, and that together we continue to strengthen credit unions and communities in the Northwest.”
The inaugural MAXX Convention & Trade Show is scheduled for Oct. 11-13 in SeaTac, Wash.