SPOKANE, Wash.—Strategic Link, a subsidiary of the Northwest Credit Union Association, has launched a new website aimed at better connecting credit unions with solutions providers.
Strategic Link is the NWCUA’s collaborative hub connecting credit unions with business solutions partners.
The league said the new website makes it even easier for Northwest credit unions to find the best strategic partners — vendors that provide income opportunities and efficiencies in areas like card services, human resources, mobile banking and more.
The league worked with gira{ph} creative to create the site.
“The result is a website that is visually pleasing, easy to navigate, and allows relationships to be forged with a click of a mouse,” the league stated. “Central to the new site is an innovative new feature called CU Matchup.”
Using CU Matchup, a member credit union simply answers a few short questions, and CU Matchup generates partner recommendations to fit the credit union’s specific goals and needs.
“Forging lasting relationships with the right strategic partners to best serve your members is now easier than ever with our new Strategic Link website,” said NWCUA Chief Operating Officer Denise Gabel in a statement. “You can think of it like a dating site for credit unions. Except, we’ve already done the work of choosing only the best partners, so you can be sure that when you find a match, it’s going to pay off.”
As CUToday.info previously reported the new site features betaSpace, a new technology marketplace to “connect Northwest credit unions to the brightest fintech startups.”
“Through betaSpace, NWCUA members can access the latest breakthroughs in financial technology with partners pre-vetted by the Strategic Link team,” the league said.