PORTSMOUTH, N.H.–Northeast Credit Union is introducing a new name and brand.
The $2-bllion Northeast CU said this summer it will change its name to Lighthouse Credit Union.
“The new brand identity symbolizes a goal to illuminate pathways toward financial wellbeing for members, while building a world-class, member focused organization with impact,” the credit union said in a statement. “The new brand also signals an acceleration in innovation and positive change for members and community partners, while maintaining a strong connection to its heritage.”
Lighthouse Credit Union said it will be unveiling new offerings to include rewards for members, as well as the opportunity to make a “direct impact through everyday banking.”
New Tagline
The new name also comes with a new tagline, “Good for you, Good for all.”
“Our rebrand signifies an exciting phase in our credit union’s journey,” President and CEO Chris Parker said in a statement. “As a mission-driven organization focused on making an impact on the communities we serve, Lighthouse Credit Union will represent the positive changes we have in store for our members. We believe our members will change the world, and we’re here to light the way.”
The essence of a lighthouse conveys guidance and direction, serving as a beacon for navigational aid - strong principles that the credit union will use to serve its members.”
‘Heart of Everything’
Ryan Grace, VP-brand, added in a statement, “Our members are at the heart of everything we do. We are constantly asking ourselves – how can we better serve our members to help them build a brighter future for themselves and their communities. We believe the new brand reflects our culture of putting the member at the center of our story, enabling them to achieve personal financial success that also benefits the world around them.”
Beginning this summer, Lighthouse Credit Union said the new branding will start to appear in the marketplace, and new interior and exterior décor will be prevalent throughout its branches in New Hampshire and Maine.
The credit union has approximately 165,000 members.
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