NEW YORK—Amid the heavy competition for credit card rewards, one merchant rewards program is going away.
American Express has decided to end its Plenti frequent shopper program, Fortune reported.
The company said that the Plenti program will cease to exist on July 10. Between now and then, users can continue to rack up their rewards when they buy products at participating retailers.
As of July 10, however, all their Plenti points will expire and they won't be redeemable for rewards and other benefits.
“American Express had pitched Plenti in 2015 as a rewards program that would tie the consumer to retailers. Consumers would benefit by buying products at specific retailers and getting points they would redeem for rewards, and retailers would be able to attract frequent shoppers looking for those points, Fortune said.