DUBLIN, Ireland–For the ninth year in a row, Ireland’s credit unions have finished in first place in the annual customer experience survey that measures satisfaction.
“Ireland’s undisputed customer experience leader remains the Irish credit union. It not only claimed its table-topping position for an unprecedented ninth year in a row but also improved its CX score and widened the gap between it and its rivals in the process,” the Irish Times reported.
Cathy Summers of the CX company, which conducts the survey, told the Irish Times the common denominator for top performers in the supermarket and retail sectors was their ability to respond to the constantly changing needs and expectations of customers.
‘Embedded in the Community’
“She said the main reason credit unions have proved so successful at delivering customer experience excellence on a consistent basis was that they are embedded in the community and focus on driving change to meet customer needs rather than to make their organization more efficient,” the Irish Times reported.
She further told the Times their CX record means the larger credit unions are well placed to compete with the banks for more complex products like mortgages. “Drawing down a mortgage for a new home is a highly emotive purchase and credit unions have been very good at recognizing the importance of that,” Summers was quoted as saying.
Meanwhile, at the Bottom
Ranked at the bottom of the survey of a cross-section of Irish citizens when it comes to satisfaction were RTÉ, the national broadcaster, and Ticketmaster.
RTÉ was rated as the worst brand in Ireland after its RTÉ's of trust among the general public fell by 25% as the public’s anger over a perceived absence of transparency and corporate mismanagement, the Times reported.
Just Because It’s Autumn Doesn’t Mean Falling for Schemes to Overcharge You for CU Industry News. Instead, Try This Crisp Offer
The biggest, best and freshest news reporting in credit unions remains free! Each morning CUToday.info delivers its daily Fresh Today news update offering the latest headlines and breaking news right to your email, with the easy-to-read headlines format allowing you to click on the stories that interest you most in order to learn more. So stop paying those bank-fee-like subscription prices from other so-called “news”” publications!
If you haven’t yet signed up for the new email solution on which CUToday.info has partnered with ResponseGenius, you can do so here. Signing up requires less than one minute of your time—and it’s free!
Please note that after signing up you may need to go to your Spam/Junk folder and mark the morning headlines email as safe. CUToday.info does not provide its list of readers and emails to outside parties, and we will not be contacting you to sell you an extended warranty or sending you any links so you may cash in on an inheritance you didn’t know was coming.
And did we mention it’s free?