ATLANTA—Nine-out-of-10 Americans expect a bank or credit union to offer some kind of digital banking service, according to a Harris Poll of more than 2,000 Americans conducted on behalf of VSoft.
The survey found that 58% of Americans agree that the latest digital banking services are a top priority when choosing a financial institution. In fact, nearly half of Americans (48%) say they use more than one device – such as a mobile phone, tablet, or laptop/desktop – when banking digitally, the company reported.
A recent report from Mercator Advisory Group, The State of Digital Banking in 2015, supports this trend, reviewing how digital banking is transforming into a full-featured suite of solutions across various deployment options, including computers, smartphones and tablets.
“In response to these findings, financial institutions must invest in modern digital banking offerings that provide consistent user experiences across any device,” the company said. “Contrary to traditional multi-channel banking, a modern, consolidated platform streamlines multiple banking channels under a single access point. Customers can easily conduct transactional and non-transactional tasks using the device of their choice, but enjoy a consistent, intuitive interface that ensures a positive experience while delivering the convenience consumers expect.”
Added Murthy Veeraghanta, chairman and CEO of VSoft Corp: “Not only is digital banking expected by consumers, but multi-device banking has become the new normal. To remain relevant, banks and credit unions must invest in a digital banking platform that is device agnostic and features a responsive design.”