PASEDENA, Calif.—A new way to payment method has arrived in the U.S.: consumers’ faces.
As contactless payments rise in popularity during the pandemic, a Pasadena company called PopID is rolling out what it said is the nation's first payment system based on facial recognition at some restaurants near its headquarters.
Here’s how the solution works: A consumers signs up on their phone, takes a selfie and adds cash to their Pop Pay account from a credit card or bank account, The Los Angeles Times explained.
“When it comes time to pay for their meal, they look into the camera of a PopID tablet or kiosk, the cashier verifies their name, and money is withdrawn from the account,” the Times said.
Payments using biometrics such as fingerprints or facial recognition have been announced earlier in other countries. As CUToday.info reported here, companies and merchants in Australia have been testing several such systems.