MADISON, Wis.–The CUNA Marketing & Business Development Council has published a new white paper, "Leadership: Coaching Teams and Employees."
“Many marketing professionals find it easy to write complex, integrated marketing strategies, and often they handle leadership of direct reports with ease,” the Council said in a statement. “But navigating the often murkier waters of team management can make reaching goals, maintaining ownership, and meeting other strategic obligations more challenging and stressful. This white paper in the leadership series examines those challenges and offers suggestions from marketing and organizational development leaders on how to mitigate and deal with the stress.”
Among the points addressed in the white paper:
- Setting the team’s direction
- Building a successful team
- Team evaluation and structure
- Employee retention
- Building integration rather than silos
- Coaching teams and individuals
- Executive communication
- Keeping the team on track
CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers. The paper is available online in the white paper section of www.cunacouncils.org