NEW YORK–A strong majority of consumers are saying they are much less likely to do their banking face-to-face in the future, according to a new survey.
The survey, Data Trends in Banking 2021, was released by Lightico, and is yet another strong indicator of changing consumer preferences when it comes to financial services.
Among the findings in the consumer survey:
- 83% are less likely to bank face-to-face in the future
- 51% would be less likely to attend to a banking or financial task if it required visiting a branch
- 82% want more all-digital/remote processes from financial institutions in the future
- 93% have banked online recently
- 42% have opened a financial account online recently
- 1/3 of digital journeys broken
- Consumers who rated their bank's digital experience as low are twice as likely to consider leaving