WASHINGTON–CUNA’s Small Credit Union Committee has released a “Small Credit Union Talent Strategy Guide” it said is aimed at addressing the challenges and opportunities for talent acquisition.
The guide, issued in partnership with CUNA Mutual Group, leverages small credit unions’ “unique position” in the marketplace to find, attract, and retain talent, the organization said.
“Smaller credit unions may not always have adequate resources to invest in our staff, but that doesn’t mean that we should wave the white flag when it comes to winning the war for talent,” said Amy Brodersen, president/CEO of Family Focus FCU in Omaha and chair of the CUNA Small Credit Union Committee. “There are different tools and tactics that credit unions can deploy to remain competitive. We hope this resource helps small credit unions stand out in the eyes of much-needed prospective talent.”
According to the Small CU Committee, the Strategy Guide includes recommendations on ways small credit unions can find “passionate and dedicated applicants, including attracting and retaining talent in a rapidly diversifying labor market.”
A ’Competitive Advantage’
The report suggests small credit unions have a competitive advantage and can attract strong candidates by highlighting the impact that they make on members and the community.
“While retaining quality talent is challenging for small credit unions, a holistic approach to employee well-being helps address all aspects of the body and mind,” the committee stated. “This includes access to mental health professionals and assistance dealing with stress, depression, and other concerns.”
The report further states that despite having smaller budgets, credit unions can find ways to innovate, evolve, and compete. The Strategy Guide includes a checklist of steps that credit unions can take to strengthen their talent pipeline.
The Contributors
The Small Credit Union Talent Strategy Guide includes contributions from numerous individuals, including:
-
Nate Brock, director, human resources
LincOne Federal Credit Union, Lincoln, Neb - Inna Conner, senior manager, talent management and strategy, CUNA Mutual Group, Madison, Wis.
- Deborah Fears, president/CEO, Chicago Post Office Employees Credit Union, Chicago
- Helen Mickel, president/CEO, Tongass Federal Credit Union, Ketchikan, Alaska
- Daniel Mormann, senior director, Titus Talent Strategies, Milwaukee, Wis.
- Jill Nowacki, president/CEO, Humanidei + O’Rourke, Ontario, Calif.
- Samira Salem, vice president, diversity, equity, and inclusion, CUNA, Madison, Wis.
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