New Portal From ATM Trade Group Seeks to Highlight ‘Pro-Cash’ Initiatives

SIOUX FALLS, S.D.–The ATM Industry Association has launched Cash Hub, a new portal that will house global information about pro-cash initiatives and trends, as well as stories from members about cash during and beyond the pandemic.

As CUToday.info reported earlier, the trade group has been actively promoting the safety of cash as the coronavirus has led to fears currency transmits the disease and as consumers have increasingly turned to other means of payment.

The ATMIA said it is calling on the ATM industry to submit their stories, videos, blogs, white papers, images and personal stories that “highlight the importance of cash in society.” Submissions will be compiled into a slideshow and displayed at the ATMIA US Conference, June 23-25 in Las Vegas.

“Across the globe cash remains the most widely used and popular form of payment,” said David Tente, ATMIA executive director for the U.S., Canada and Latin America. “It is our on-going mission at ATMIA to combat the negative press and help ensure consumers continue to have access to cash as a payment choice.”

What’s Included

According to the ATMIA, the Cash Hub provides information about where cash access is being threatened, cash trends, statistics, infographics, news articles, videos, Cash Council meeting information and additional resources, designed to help ATM and cash businesses stay up to date.

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