HAUPPAUGE, N.Y. - GrooveCar Direct has released a new case study demonstrating best practices in merging its direct and indirect marketing strategies, with incremental loan growth benefits.
The study, which was done in cooperation with CAP COM Federal Credit Union (CAP COM FCU), is now available to credit unions nationwide by visiting: go.groovecarinc.com/capcom_casestudy
“The GrooveCar Direct program adds significant value to any credit union's auto loan strategy by creating a world for the credit union member to research for a vehicle, see it at a local dealership, and to apply for credit union pre-approval and financing,” said Robert O'Hara, vice president of strategic alliances, GrooveCar Direct. "It is our hope that this case study can serve as a valuable resource on how our credit union partners can integrate the GrooveCar Direct program into their dealership relationships, allowing the credit union to engage the member at every step of the car buying process.”
O’Hara said the study demonstrates the advantages of the services GrooveCar Direct provides to its credit union partners. In this instance, CAP COM FCU was able to utilize the partnership to grow its auto loan portfolio by 31%, O’Hara explained.