NAPERVILLE, Ill.– Tracy Lafferty has been named CEO of QCash Financial, LLC, a wholly owned CUSO of Alloya. Lafferty replaces Seth Brickman in the role.
Alloya acquired QCash in April of 2023 from Washington State Employees Credit Union. The company provides a platform for credit unions to quickly make small-dollar loans to members.
“All businesses go through a life cycle, which can require a different leadership style at each phase,” said Todd Adams, CEO of Alloya. “Over the past three years, Seth and his team have led QCash through a period of significant growth and have greatly raised awareness within the credit union community about the value of equitable and inclusive lending delivered through an innovative mobile technology experience. QCash now enters the next phase with a continued focus on growth while maturing its back-office operations. We wish Seth the best in all future endeavors.”
Lafferty also serves as the corporate’s CFO, a role she has held since 2020. Alloya said Lafferty will continue to serve as CFO as she steps into a leadership role at QCash.
‘Honored to Take on Role’
“Credit unions’ interest in QCash has never been greater and we look forward to continuing to identify opportunities to enhance the platform while maintaining the high level of service our members currently enjoy,” said Lafferty in a statement. “I am honored to be taking on this role and look forward to supporting this high-performing team.”
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