ST. CLOUD, Minn.–St. Cloud FCU has unveiled new branding, including a new logo and tagline, “Bank on a meaningful difference.”
The credit union said the new brand was created through a year-long process.
“As we look to our future, we honor our history and make an even stronger commitment to the future. Our promise is now reflected in our tagline to make a meaningful difference for our members and our communities,” said President/CEO Jed A. Meyer.
The new logo will begin phasing into internal and external communications. Saying it is committed to its local presence, the new logo is designed to highlight the S and C of the St. Cloud name in a unique way. “We wanted to ensure we remained true to our history while refreshing the look and feel of our logo,” stated Sarah Mason, VP-brand and marketing of the credit union.
The transition of the new logo will occur into 2016. The $117-million St. Cloud FCU has nearly 16,000 members.