New Book Offers Lessons From Leading CEOs

LAS VEGAS–Dr. Brandi Stankovic, well-known to many in credit unions for speaking to CU audiences and for her consulting work, has released a new book: The Strategic MVP.

Co-written with executive coach Mark Thompson, the leadership guide combines key learnings from 22 of the world’s top CEOs along with motivational messages from leading executive coaches and weekly exercises to help readers reach all-star status and take their organization to the next level.

“It’s crucial for companies to develop talent and offer opportunities for career advancement,” said Stankovic. “However, many do not have the time or resources to hire executive coaches. The Strategic MPV is the solution for those companies, and even individuals, who can use this guide as their own personal leadership coach.”

According to the authors, key lessons to be found in The Strategic MVP include:

  • Individual Leadership Development - Cutler Dawson, CEO of the world’s largest credit union and a retired Vice Admiral of the U.S. Navy discusses the danger of “captains retreating to their cabins” because they think they know everything. Executives need to continually develop both themselves and their teams.
  • Hiring Your Weakness – The only way to build and sustain a successful organization is with a great team that shares your vision.  
  • Emotional Intelligence–There are concepts that are important today that didn’t exist 10 years ago – such as managing your digital brand, and the authenticity and transparency needed in the current Web 2.0 environment. 
  • Leadership Pro Forma–Prioritizing time, conceptualizing the future, and cultivating a personal brand are all immensely valuable approaches in today’s business world. The book offers detailed lessons on creating a projection and a budget, in order to visualize and develop an action plan for the future. 

The book is available on Amazon.com.

Section: Standard
Word Count: 347
Copyright Holder: CUToday.info
Copyright Year: 2026
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