WINSTON-SALEM, N.C.–Truliant Federal Credit Union has introduced a new ad campaign that seeks to capitalize on bank consolidations that have been taking place in the state’s biggest city, Charlotte, and other parts of the state.
Truliant, which has 14 branches in the Charlotte area, kicked off the campaign in the wake of news that Charlotte-based Capital Bank Financial Corp.’s will be acquired by Memphis-based Horizon National Corp. and that Park Sterling Bank plans to merge with South State Corp. of Columbia, S.C. Those deals aren’t the only ones. Asheville Savings Bank said it is being acquired by Southern Pines, N.C.-based First Bank, while Raleigh’s Paragon Commercial Bank is being bought by Suffolk, Va.-based TowneBank.
“Unlike banks, we have no plans to merge. Because we put members before profits,” reads one ad from Truliant FCU. “When your bank merges and merges, it’s hard to know what it stands for.”
The Truliant campaign is scheduled to run for approximately one month, according to the Charlotte Observer.