VIENNA, Va. –The world’s largest credit union, Navy FCU, has announced the launch of a new Member Strategy Office as part of what it said is its continued commitment to provide outstanding member service.
The Member Strategy Office will be led by Annie Sebastian as chief member strategy officer. Sebastian has 15 years of experience with the $156.6-billion Navy Federal, leading data, products, operations and digital, the credit union said. The new team will focus on further aligning data, product, and channel strategy, “enabling Navy Federal to respond to members’ evolving needs faster,” it added.
Navy FCU has more than 12.3 million members.
“The needs and expectations of our members change rapidly in a digital world and as the world’s largest credit union, we have to be prepared to change with them,” said Sebastian. “I’m honored to be selected for this role, and my team and I are excited to serve in this transformation journey. We always strive to know our members and make their financial well-being our mission, and this new organization better positions us to achieve that vision.”
‘Award-Winning Service’
Added CEO Mary McDuffie, “As a not-for-profit credit union serving the military, veterans and their families, our members are owners, not just customers. The Member Strategy Office gives us an all-inclusive view as to what our members want and need, all while providing award-winning service.”
Navy FCU has more than 23,000 employees and 355 branches worldwide.
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