WASHINGTON—The National Credit Union Foundation is introducing a new logo and branding that repositions it as “The Foundation.”
The new, two-color logo (right) highlights the words “The Foundation,” with the words “National Credit Union” appearing vertically. The Foundation is the national, charitable giving arm of credit unions with a primary focus on financial education and literacy.
“We are starting off the new year with a completely new look,” said NCUF Executive Director Gigi Hyland. “As the Foundation has grown, this new identity is much more reflective of our philanthropic work in the credit union community. Also, we know credit unions love acronyms, but we realized that ‘NCUF’ and ‘the Foundation’ have the same amount of syllables and yet one was much more indicative of who we are.”
Dots behind the new logo symbolize a murmuration, the name for a flock of starlings, explained Christopher Morris, Foundation director of communications. “The visual of a murmuration serves as a great metaphor for what the Foundation does. Through the power of collective action and our supporters’ cooperative engagement, we work towards improving the financial lives of people through credit unions. Together, we are truly better and we can’t do it alone.”
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