HERNDON, Va.– Nacha, the steward of the ACH Network, has announced the launch of its new campaign “#DirectDepositDelivers.”
“Direct Deposit is one of those things that’s easy to take for granted,” the organization stated. “Like clockwork, Direct Deposit delivers employees’ salaries and wages; Social Security and veterans’ benefits, and so much more. As far as most Americans are concerned, Direct Deposit happens without a second thought. But in these unprecedented times, Direct Deposit has been part of the national conversation about how emergency assistance gets paid.”
According to Nacha, the Direct Deposit Delivers campaign will:
- Provide resources to help consumers understand how Direct Deposit can help with the daily management of finances – even during a national emergency
- Help businesses understand how Direct Deposit benefits their employees and streamlines payroll, which can be particularly useful when many workers are not physically present
- Educate policymakers that Direct Deposit is how the overwhelming majority (93%) of American workers get paid and is the most effective way to distribute assistance payments.
‘Proven & Vital’
“Direct Deposit, has proven itself even more vital during COVID-19 by ensuring that the tens of millions of Americans who urgently needed economic impact payments and unemployment assistance received money directly into their accounts,” said Michael Herd, SVP-ACH Network Administration at Nacha. “This new campaign will highlight the significant role Direct Deposit plays in Americans’ financial lives ”
The campaign is set to run through the remainder of 2020. For info: directdepositdelivers.com.