SEATAC, Wash.–CUNA Mutual CEO Bob Trunzo outlined for credit unions here where the company is investing its—and its member-owner CUs’—dollars.
Noting that “if you don’t innovate, you won’t be relevant to your members moving forward, and the same thing is true for our company,” Trunzo told the Northwest Credit Union Association MAXX Conference here there are “some incredibly positive signs for the credit union movement.”
Among those positive signs, Trunzo said, is that CUNA Mutual’s business continues to grow.
“We are growing a large insurance company 5% per year,” he told the meeting. “In the insurance industry and in financial services a half-percent of growth is considered a really good thing.”
Trunzo said CUNA Mutual has been investing in analytics and in channels and platforms that would allow members to “not only learn more about themselves but also about other products and services that might be relevant to them.”
A third area of investment, he said, has been in ensuring CU members get “world-class service” when they contact the company.
Trunzo, who noted he recently received a letter from a family member of someone who had held a CUNA Mutual life insurance policy for 61 years, said the company had several-hundred people mobilized for Hurricane Matthew when it struck the Southeast in order to provide assistance.