ALEXANDRIA, Va.–NRL Federal Credit Union is changing its name and brand.
Effective Oct. 12, NRLFCU will change its name to Spectra Credit Union. The rebranding is being led by Tallahassee, Fla.-based The Pod.
According to the credit union, the new Spectra brand emphasizes diversity, equity and inclusion (DEI), corporate social responsibility, and a commitment to support the credit union's local communities. More than 60% of the credit union’s staff are people of color and the organization is primarily led by women - including the CEO, CFO, and COO.
The Pod said the credit union’s proven commitment to DEI and CSR is a differentiator among other financial institutions.
“Our founders at NRL are innovators,” said President/CEO Kristin Shultz, referring to the Naval Research Lab the credit union was chartered to serve. “They inspire us to stay on a constant search for better, faster, stronger solutions to our members’ everyday financial challenges. With our new updated brand, we look forward to attracting significantly more members within the greater D.C. area.”
According to the $550-million credit union, which has more than 24,000 members, when the new name launches in October members will enjoy a new, improved website and online banking interface, newly branded debit/credit cards, and updated branches.
In addition, a new full-service retail branch is coming in late 2021 in Alexandria, Va., along with more robust services for small businesses.
A video about the new brand can be found here.