TORRANCE, Calif.– UNIFY Financial Credit Union, which earlier this year became the first credit union to offer cryptocurrency services to members, has rolled out a campaign featuring an NFL player to promote the service.
UNIFY said it has partnered with John Johnson III, a safety with the Cleveland Browns who previously played for the Los Angeles Rams, to create a limited edition “JJ3” non-fungible token (NFT) collectible.
Any UNIFY member who purchases $500 worth of bitcoin through the credit union’s platform by February 14, 2022, is entered to win the NFT featuring the pro football star. Winners also have the opportunity to participate in a one-on-one Zoom call with Johnson, UNIFY Financial said.
“We’re continually exploring emerging opportunities to serve members’ changing needs and stay on the leading edge of financial services as technology and consumer interests continue to evolve,” said UNIFY President/CEO Gordon Howe. “As digital currencies enter the mainstream, we’re excited to provide members a convenient, secure, and immediate way to access cryptocurrency alongside their traditional account services as part of our core digital offering. Partnering with pro footballer John Johnson in creating this one-of-a-kind NFT collectible is a great way to kick off our entry into crypto services, and we hope our members take this opportunity to learn more about digital currencies through UNIFY.”
‘Excited to Partner’
Added Johnson, “I’m excited to partner with UNIFY as the first credit union to make digital currency easy and accessible for its members. This NFT gives me the opportunity to celebrate and connect with football fans across the country, and I look forward to talking with the winners live.”
As CUToday.info reported earlier, the $3-billion UNIFY is offering cryptocurrency services in partnership with Q2, its online banking administrator, and bitcoin provider NYDIG.
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