GRAND RAPIDS, Mich.–The National Association of CUSOS (NACUSO) has formed a new wholly owned subsidiary called NACUSO Business Services, Inc. (“NBS”).
Guy Messick, the attorney who has had a long-term relationship with NACUSO, has been named CEO of the new entity.
“One of the principal values of NACUSO is providing networking opportunities, the ability for credit unions to connect with innovators, and entrepreneurs to discover or create new opportunities and service solutions,” NACUSO said. “This has mainly occurred at NACUSO’s Networking Conference. The NACUSO board recognized a need to create connection resources between conferences and formed NBS for that purpose.”
According to NACUSO, NBS, with the assistance of CU Answers, has created a website that enables credit unions to discover opportunities and solutions.
Two Initiatives
NBS has developed two initiatives, NACUSO said. The first is the NACUSO Marketplace, which it described as a digital platform that enables NACUSO members that provide services to credit unions to post information about their services and value proposition.
“Given the amount of information that a member can post, the listings are more akin to a virtual sales booth,” NACUSO said. “Credit unions can access the Marketplace to begin their due diligence process of identifying and evaluating their service provider options.”
What’s Included
According to NACUSO, the advantages for credit unions of the NACUSO Marketplace include:
- No cost to access
- The only digital platform that could ultimately have hundreds of service provider options for credit unions to survey
- The information posted can be quite extensive and enable a credit union to evaluate whether a service provider might be a good fit
- Ability to search by very specific services
- No service provider is excluded due to an exclusive endorsement relationship or other reason
- Can elect to limit their service provider choices to CUSOs
- Can discover CUSO investment opportunities
- Credit unions that are NACUSO members will receive discounts from members that offer them
For NACUSO members, the organization said advantages of the Marketplace include:
- No cost to list
- Full control of their virtual booth and its content
- Being on the only digital platform that is widely viewed by credit union decision-makers searching for service solutions and available 24 x 365
- Ability to provide text and links to fully explain their services and value proposition, e.g., links to demos, testimonials, and presentations
- Ability to be specific in their service offerings
- CUSOs have the ability to inform credit unions of CUSO investment opportunities
- Obtain reports of views of their virtual booth
‘Compelling Ideas’
According to NACUSO, the second initiative is called NBS Promotion Partners.
“Sometimes an idea is so compelling, the traditional speed of credit union awareness and adoption should be accelerated,” NACUSO said. “NBS will actively assist the Promotion Partners with communicating their value proposition to credit unions and CUSOs. The Promotion Partners will be a select number of newer CUSOs that offer significant benefits to credit unions and CUSOs by leveraging an innovative and/or collaborative business model.”
The first NBS Promotion Partner is CU Capital Management, LLC
For info: www.nacusobiz.com