LAKE BUENA VISTA, Fla.—In a unique idea for a credit union exhibit hall, Woop Insurance shares stories from attendees and is offering a $100,000 deposit in the winning CU as a prize.
The company has set up a booth (see photo) as part of the exhibit hall at NACUSO’s Network Conference here in which someone can sit down and be video-recorded as they share their “credit union story.”
Ed Liberati of Aston, Penn.-based Woop Insurance said the company will review all of the entries—it is seeking stories that “resonate”--and select a winner within the next week of two. The winning CU will then receive a $100,000 share certificate deposit for at least a year, he told CUToday.info
“Liquidity is an issue, and this is a good way to meet them where they are,” Liberati said.
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