NEW YORK—Municipal Credit Union said it has entered into a multi-year partnership with the NFL’s New York Jets.
As the official credit union of the Jets, the $2.5-billion MCU served as the presenting partner of the 2017 New York Jets Draft, which kicked off last night and runs through Saturday. With their first pick in the draft, the Jets selected safety Jamal Adams out of LSU.
“Through social, digital and television content, draft parties and unique moments with draft picks, MCU will be there,” the credit union said.
Municipal CU did not disclose the cost of the sponsorship.
“Like the Jets, MCU is a team for New Yorkers,” said Municipal Credit Union President/CEO Kam Wong. “Working together with the New York Jets will allow us to bolster our commitment to the outstanding civil servants who make and keep New York City great. We look forward to working with the Jets as their partner to help make a difference in the lives of New Yorkers and make a lasting impact in the communities we represent.”
Municipal CU said that first responders are important members of both the Jets and MCU communities, and that the deal also makes MCU the presenting partner of the New York Jets First Responders’ game. The First Responders’ Game, which is played annually, honors hundreds of men and women in the New York area that put others’ lives before their own. First responders representing law enforcement, firemen, and EMS workers are invited to participate in a special on-field pre-game ceremony where they are recognized and honored. The themed game is also promoted all week long in team communications and media.
MCU said it will also support the New York Jets in their efforts to end bullying. The Jets Tackle Bullying campaign, which will also be presented by MCU, aims to create awareness about a national epidemic that effects every community by reaching educators and students in the tri-state area through school visits, annual educator symposiums, and weekly programs that celebrate students who are working to resolve bullying in their schools, the credit union said. With the MCU partnership, Jets Tackle Bullying school visits will expand though all five NYC boroughs.