MIAMI–More than half of young Islamic finance customers would adopt Islamic banking if it were more accessible, according to a report from cloud banking platform Mambu.
The “Faith and Finance: The Changing Face of Islamic Banking” report, which the company said surveyed 2,000 Millennial and Gen Z consumers globally, “illustrates the growing appeal of Islamic finance services around the world, as over half (53%) of young Muslims said they would choose Islamic banking if barriers to entry were removed,” according to the company.
Mambu stated the trend reflects a wider demand for ethical banking services in the wake of COVID-19, as consumers seek to make more sustainable and socially conscious choices post-pandemic.
Alignment With Beliefs
According to Mambu’s research, 74% of young Muslims said they want banks to make investments that align with their religious beliefs, while 75% want them to make investments that “do good in the world.” More specifically, almost two thirds (62%) were opposed to their bank lending to tobacco companies, and 69% would rather their banks not lend to gambling institutions, Mambu reported.
“Younger consumers are demanding financial change, and the Islamic finance market is no exception,” said Elliott Limb, chief customer officer at Mambu. “Our research illustrates how Islamic banking trends mirror the demand we’re seeing for ethical banking practices more broadly.
“With 1.9 billion Muslims underserved globally, it’s clear that there’s a huge opportunity for both Islamic and conventional banks, alike, to provide compliant solutions for the modern consumer,” Limb added.
Mambu noted the Islamic finance market is growing rapidly, with assets in the sector now exceeding $2 trillion and expected to reach $3.8 trillion by 2023.
“But a lack of digital services could be a major barrier to service uptake among the next generation of consumers,” Mambu stated.
Additional Findings
The company said the survey found:
- 76% of young Muslims said the availability of online banking options is a dealbreaker
- 70% said that it’s important they can make an investment without having to see someone in person
- 74% said it’s important they can access their bank’s services via a mobile app
- 80% said it’s important they can access banking services anywhere, at any time
The company noted the Islamic banking industry is only around 40 years old and has already proven to be “tremendously successful – a showcase for the ethical banking opportunity.”
But with younger generations set to account for three quarters of all Islamic banking revenue by 2023, Mambu added the “industry must listen to the demands of these digital natives, both in the Middle East and beyond, if it wants to stay ahead of the curve.”
‘Explosion’ of Fintechs
Mambu added Islamic banking is not only growing in the Middle East, pointing to an “explosion of Islamic fintechs globally over the last few years, with this market expected to be worth $125 billion by 2025.”
Mambu said the United Kingdom currently leads with the most Islamic fintechs, a total of 27 companies, followed by Malaysia with 19 companies, and the United Arab Emirates (UAE) with at least 15 companies.
“The Islamic finance industry is built on a promise that products and services comply with Shariah law,” Mambu stated. “It was founded on a set of moral and ethical principles that promote the public good and the belief that ‘money shouldn’t make money’ – a financial system that is interest free.”
Additional details on the report can be found here.
Earlier this year NCUA chartered MAUN FCU, the first fully accredited Muslim credit union in New Jersey.