More Tech Cos. Make Moves into Online Grocery Space (Meaning Payments, Too)

CUPERTINO, Calif.—As major technology companies move into the online grocery space, and as all those big tech players offer various financing options, it presents another area where credit unions may need to act.

Apple is said to be looking into launching its own grocery delivery ordering service to rival Instacart, although Apple’s would have more of a focus on nutrition, Pymnts.com reported.

Google is integrating grocery purchasing and order-tracking features into its navigation app. The report added. In March 2021, the company announced a partnership with Albertsons Companies to integrate its cloud technologies into the grocer’s digital platforms.

Amazon has also been expanding its grocery offerings, opening new brick-and-mortar stores in addition to running online delivery services both through its name-brand stores and through its Whole Foods Market brand, Pymnts.com noted.

“However, so far, Amazon has struggled to make a dent in its retail rival Walmart’s lead on the category, with the latter continuing to outpace the tech giant 10-to-one in food and beverage categories,” Pykmnts.com said.

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Copyright Year: 2026
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