HELENA, Mont.–Credit Unions in Montana have adopted CUNA’s “Open Your Eyes to a Credit Union” campaign.
The campaign, which is officially operated under the auspices of Credit Union Awareness, LLC, is described by CUNA as an “AI driven, consumer consideration campaign,” and the investment by the Montana Credit Union League comes just ahead of CUNA’s upcoming virtual GAC.
“What better way to celebrate credit unions today than to continue to share the amazing opportunities credit unions have to offer consumers,” said Chris Lorence, Credit Union Awareness executive director. “Open Your Eyes to a Credit Union is a first of its kind digital influencer campaign designed to dispel commonly held myths about credit unions while increasing consumer consideration for credit unions as their best financial partner. We are thrilled to bring this credit union driven campaign to Montana, and grateful to the Montana Credit Union League for their enormous support for opening consumers eyes to credit unions in Montana.”
According to CUNA, 1,106 organizations are supporting the Open Your Eyes campaign and have pledged $52 million in support. At the time CUNA CEO Jim Nussle first announced plans for the awareness initiative he said the goal was to raise $100 million to support the messaging.
Running in 25 States
To date the campaign has launched in 25 states and is expected to launch in at least five other states in the upcoming months, according to CUNA.
“We’re thrilled to be launching Open Your Eyes to a Credit Union in Montana,” said Karen Smith, SVP/chief advocacy officer at Montana’s Credit Unions. “After witnessing the continued success of the campaign across the country, we knew Montana had to get in on the fun. We have worked diligently with CU Awareness to gear up and prepare to launch this statewide campaign here in Big Sky Country. We know of the credit union difference, and it is time our fellow Montanans did as well.”
According to CUNA, as of Feb. 1 Open Your Eyes to a Credit Union had gained more than 2.26 billion impressions and earned 924 million video views from start to finish. In addition, CUNA said it had driven five-million consumers to the campaign’s consumer-facing website YourMoneyFurther.com to learn about the benefits of joining a credit union.