ASCHHEIM, Germany—A new study suggests mobile payments are heading for much greater consumer acceptance.
Wirecard research reveals mobile payments are now considered the most important shopping-related technology to improve customers’ buying experience, Payment Week reported.
That’s the case for 58% of consumers, followed by biometric-linked payments or cashierless stores for 45%. Augmented or virtual reality store experiences came in third with just 25% of the total. There’s also a growing demand for biometrics, as 68% of customers expressed an interest in that.
For Half, It’s a ‘Given’
Mobile payments are now considered a “given” for 44% of customers, who noted they were less likely to shop with a store that didn’t offer acceptance for mobile payments tools. Biometric payments were similarly attractive to customers, noted Payment Week in its analysis.
“Consumers also strongly put convenience ahead of many other standards. By way of this, 71% were interested in self-checkout options, and 65% were interested in ‘smart mirror’ technology that allowed users to look at or request other products without having to go through a checkout procedure. Unmanned stores also proved popular to 61% of respondents,” Payment Week said.