ST. PAUL, Minn.–The Minnesota Credit Union Network has named the 13 recipients of its inaugural Minnesota Credit Union Marketing Awards.
Winners were honored at a luncheon in Edina, Minn., that featured keynote speaker Melvin Tennant, president and chief executive officer of Meet Minneapolis, Convention and Visitors Association, and executive director of Sports Minneapolis.
The Minnesota Credit Union Network marketing awards program recognizes outstanding programs in the areas of branding, community impact and outreach, digital advertising, video, and complete campaigns.
“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and nonmembers alike,” said MnCUN Vice President of Communications and Engagement Andrea Molnau. “The statewide awards program recognizes the best of the best. We at the local trade association would like to congratulate the winners and thank all of the 2017 applicants for their participation.”
The 2017 Minnesota Credit Union Marketing Award recipients are:
Branding
- $1+ Billion - Royal Credit Union: Spring Branding Television
- $250 Million-$1 Billion - City & County Credit Union: Fire, Ice and Everything Nice
- $50-$250 Million - Financial One Credit Union: Solution Stories
Community Impact & Outreach
- $1+ Billion - TruStone Financial: Show Us Your Neighborgood
- $250 Million-$1 Billion- TopLine Federal Credit Union: TopLine Credit Union Foundation Fundraising Event
Complete Campaign
- $1+ Billion - Royal Credit Union: Because You Can
- $250 Million-$1 Billion - City & County Credit Union: Take the Next Step
- $50-$250 Million - Minnesota Power Employees: MPECU Fee-Free Debit Cards
Digital Advertising
- $1+ Billion - Royal Credit Union: Business Services Credit Card & Checking
- $250 Million-$1 Billion - TopLine Federal Credit Union: Invite to “Like” Contest
Video
- $1+ Billion - Royal Credit Union: Jose, Superstar of Scrub, Spanish Version
- $250 Million-$1 Billion - SPIRE Credit Union: SPIRE TV Series: Driven by Midwestern Values
- $50-$250 Million - First Alliance Credit Union: First Alliance Member Testimonials Video Series
The 33 applications were evaluated by volunteer judges MIT Federal Credit Union Marketing Manager Madeline Anderson-Balmer, Paragon Social LLC Founder Ava Beilke, and Spot Communications Founder Patty Voje.