ST. PAUL, Minn.–The Minnesota Credit Union Network and Coopera are partnering to produce a report outlining opportunity for multicultural membership growth for Minnesota credit unions.
According to Cooopera, the partnership will play a part in the Minnesota Credit Union Network’s mission to ensure the growth and vitality of Minnesota credit unions as well as to support diversity, equity and inclusion (DEI) initiatives within the credit union movement.
Coopera, which was formerly a Hispanic-focused company, said it has now evolved to include many of the growing multicultural segments in the U.S. and is seeking to help lead diversity, equity and inclusion initiatives in the credit union space.
“As the state trade association for Minnesota’s credit unions, our purpose is to offer knowledge and resources that benefit our credit union community,” says Minnesota Credit Union Network President & CEO Mark Cummins. “This partnership with Coopera will help unveil opportunities for Minnesota credit unions to grow market share and determine ways for more consumers to be served by credit unions in the future.”
Demographic Dynamics
According to the organizations, Minnesota Credit Union Network members will have access to the Minnesota Multicultural Growth Opportunity Report upon its completion and release.
The report will highlight the economic and demographic dynamics of underserved and marginalized communities of color in the state. It will also highlight the opportunity for membership growth and unique characteristics of the leading underserved markets, the organizations said.
“As Coopera works to place a renewed sense of purpose on diversity, equity and inclusion initiatives, it’s rewarding to partner with organizations such as the Minnesota Credit Union Network who have the same interests,” says Coopera CEO Víctor Miguel Corro. “At the intersection of financial inclusion and credit union prosperity, we’re able to work together to provide data and resources that will directly benefit Minnesotans.”
Minnesota credit unions can expect to receive access to the completed demographic study in November 2021.