LANSING, Mich.–The Michigan league and the state’s credit unions have introduced a series of radio and TV ads as well as digital media designed to reinforce the credit union position of people helping people and the resources and help CUs are making available in the wake of the coronavirus pandemic.
The media messages, created in partnership with the Michigan-based ad agency DP+ and CU Solutions Group’s CUBE TV Studios, feature renowned author and broadcaster Mitch Albom. The messages further seek to reassure members their savings are safe, secure and federally insured and seek to drive viewers and listeners to CULinkMichigan.com to encourage members to contact their credit union for support or to join a credit union if they are not yet members.
The ads are to run through June.
In all, the MCUL has created:
- 60-second broadcast and digital radio ads
- 30-second broadcast and digital radio ads
- 30-second broadcast and digital video
- 15-second digital video ads
- Social media carousel ads
- Social media organic posts
These videos can be previewed here.
Michigan CUs Have $150M Available
In announcing the new media, the Michigan league also noted credit unions across the state continue to introduce a variety of hardship programs for consumers affected by the coronavirus pandemic, including low-interest loans, fee waivers, payment deferments and more.
In all, the league said Michigan’s credit unions have as much as $150 million available for emergency hardship loans.
The league noted special crisis-era offers are complimented by other services, such as extended drive through and call center hours and a wide array of remote and mobile solutions, and that some CUs are also sending members routine communications on financial guidance, updated policies, procedures and programs, as well as creative solutions for non-banking concerns, such as work-from-home tips.
“Credit unions across America are offering their more than 110 million consumer and small business members an extraordinary helping hand,” said MCUL President/CEO Dave Adams. “Extraordinary economic times require these measures and credit unions are stepping up.”