MENLO PARK, Calif.—Meta has introduced a new way to stop consumers from leaving its popular mobile apps when making an Amazon purchase.
The company debuted a new feature allowing users to link their Facebook and Instagram accounts to Amazon so they can buy goods by clicking on promotions in their feeds, CNBC reported.
“Meta is looking for new ways to bolster ad revenue after Apple’s iOS privacy changes in 2021 made it more difficult for social media companies to target users,” according to the report. “The update was a major blow to Meta’s business and, alongside a brutal digital ad market, pushed the stock down 64% last year.”
But following three straight quarters of revenue declines, the business has bounced back this year, lifting the stock by more than 160%, CNBC added. Meta has cited its significant investments in artificial intelligence as a key technology that’s helped it land retailers looking to serve customers targeted promotions, according to the report.
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